Erectile Dysfunction? Buy Cialis, (but not during the superbowl please)
http://pr.cannazine.co.uk : If any evidence was needed as to just how lucrative the market which supports erectile dysfunction is, we only need to look back to 2004, when between them, the manufacturers of the big three treatments of temporary erectile dysfunction, Tadalafil, Sildenafil, and Vardenafil (Cialis, Viagra and Levitra) spent a mind-boggling amount of money to advertise their products. To the tune of over $370 million dollars in fact. And all in a single year.
Cialis: Ready when you are..
Needless to say the competition for consumer dollars was stiff, and this realisation brought about a raised awareness as to just how many men around the world were suffering with ED.
All of a sudden, the normally 'unspoken' topic became widely discussed as men realised there was help at hand, and this help really, REALLY worked.
The reason this mass-advertising shark-frenzy came about was the fact that in 1997 the Food & Drug Administration in the US had changed the rules regarding advertising prescription drugs.
In short, the pharmaceutical manufacturers were now able to aim their advertising campaigns not only to doctors and health care professionals.
But also to the end user, (thats me and you by the way).
And didn't they ever oblige?
For the first time ever, the patient, became a bona-fide target for the ad-man's work and the pharma giants made their sales pitch's using all means available, including TV advertising, newspaper and magazines, as well as utilising the new media opportunities which the Internet had presented them with.
In 2004 Cialis makers Eli Lilly and Company showed their intent by buying up one of the most lucrative (and expensive) pieces of advertising real estate on TV.
Against all the advice given Cialis was to be advertised during the half-time break at the 2004 SuperBowl.
It was a drug advertising coup, which would normally have given massive exposure to the Cialis brand, had it not been for the hand of God getting in the way, (or should that be the bust of Janet?).
Unfortunately for Eli Lilly and Cialis, Janet Jackson suffered her hugely publicised 'wardrobe malfunction' during the same half time interval and the Cialis adverts, as expensive as they were, went by almost unnoticed and the Cialis SuperBowl campaign ended up a flacid, limp flop.
Although that hasn't hurt beige almond pill one little bit.
Viagra and Levitra have always pushed the fact their respective products worked fast. In under 15 minutes in most cases. But where they fell down is the fact their treatment lasted only 4 to 5 hours.
When Cialis hit the shops it took the ED market by storm as news told of the fact Cialis lasts 36 hours+ and this brought about Cialis gaining the well-known monika "The Weekender".
Eli Lilly took their advertising down new avenues, playing hard on the fact a man could take Cialis on a Friday evening and still be 'locked & Loaded' come Sunday lunchtime.
These adverts became huge popular and pretty soon Cialis was, and continues to be today, the talk of the working mans break-time.
You can play a part in the success of Cialis, and also make sure you're ready to perform whenever the need arises, by buying Cialis (generic and brand - they're equally as effective) from Pharmacy-i.Com . Order today and take advantage of free worldwide shipping, for a limited period only.
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