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Public Relations: Viagra for the Pharma drugs market
http://pr.cannazine.co.uk : If any proof at all were needed, of just how important a concentrated campaign of public relations can be in the launch of a new product, you only need to look as far as British health giant GlaxoSmithKline, and their half strength weight loss product Alli, (Orlistat).
From the moment the first press releases were written and published, telling how simply by using these amazing little weight loss pills you could lose as much as 50% MORE weight than just dieting alone, the die was cast and the success of Alli was already assured.
TV Doctors like Mark Porter were talking about it, and national newspapers were already out trying to buy the drug over the counter, without having the correct BMI or Body Mass Indicator to qualify to use Alli. British newspaper 'The Telegraph' succeeded on April 23rd - the first day Alli became available over the counter.
What was remarkeable about the whole campaign, was the fact it related to a prescription only drug which had been on the market for quite some time already.
But the Glaxo boffins earned their corn when they came up with the idea of cutting the dose in half, and marketing the half strength Orlistat as an over-the-counter weight-loss drug, which came in under the "active doseage" percentage which normally signifies 'prescription only' medication. Or something like that.
Either way, Glaxo pulled a rabbit out the hat. At a time when whole industries were pulling in the purse strings, Glaxo, aided by their contribution to the swine flu 'pandemic, (Glaxo also makes anti-flu drug Relenza), are breaking records at the stock exchange. And a huge portion of this success lays at the feet of their publicity & marketing department, allied to wide-scale coverage across Google News.
PR CannaZine Getting a message out to your prospective market-place can seem like a daunting task without some specialist help.
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